Hindustan Unilever Ltd. – Fairness Analysis DeskInsights


Hindustan Unilever Ltd. – Irresistible Progress

Hindustan Unilever Restricted (HUL) is India’s largest fast-moving shopper items firm. It’s a majority-owned subsidiary of UK large Unilever, one of many world’s main suppliers of meals, residence care, private care, and refreshment merchandise with gross sales in over 190 international locations. As India’s largest shopper items agency, HUL markets manufacturers that embody drinks, meals, and residential and private care items.

With 50+ manufacturers spanning 15 distinct classes equivalent to material options, residence and hygiene, life necessities, pores and skin cleaning, skincare, hair care, color cosmetics, oral care, deodorants, tea, espresso, ice cream & frozen desserts, meals, and well being meals drinks. The corporate is part of the on a regular basis lifetime of thousands and thousands of shoppers throughout India. The corporate has about 21,000 workers, ~1330 suppliers, and round 9 mn shops promoting their merchandise. 9 out of 10 Indian households use a number of of their manufacturers.


Its portfolio consists of main family manufacturers equivalent to Lux, Lifebuoy, Surf excel, Rin, Wheel, Glow & Beautiful, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s, Horlicks and Pureit.

Subsidiaries: As on March 31, 2022, the corporate has a complete of 12 subsidiaries specifically Unilever India Exports Ltd, Lakme Lever Pvt. Ltd, Hindustan Unilever Basis, and many others.

Key Rationale:

  • Market Chief – HUL is the biggest FMCG firm in India with market management throughout product segments. The corporate has 16 manufacturers with over Rs.1,000 crore in annual gross sales. By way of market share, its manufacturers maintain the highest two spots in most classes it has a presence in. Greater than 75% of its enterprise is profitable each worth and quantity market shares. The market share acquire of the corporate in FY22 was the best it had in additional than a decade. The market share in Hair Care touched a 15-year excessive in 2021. Surf Excel is the number one laundry model and within the final 5 years, the liquid detergents and material conditioners enterprise has grown 4 instances.
  • Q3FY23 – HUL posted total income of Rs.15,597 crs, a rise of 16% YoY in Q3FY23, supported by elevated quantity development (5% YoY), considerably outperforming the market. The house care section had one other wonderful quarter, logging income of Rs.5,514 crs (32% YoY, 7% QoQ) and double-digit quantity development. Progress was pushed by larger costs for the material wash and family care portfolios. The wonder and private care section grew 11% YoY to Rs.5,764 crs (3% QoQ), led by robust worth and quantity development in pores and skin cleaning, in addition to different segments. In the meantime, income from the meals and refreshment section income grew 7% YoY to Rs.3,700 crs (-1% QoQ), led by sturdy efficiency in meals, ice cream, and occasional merchandise.
  • New Royalty Construction – Administration has authorised new royalty and central providers association price construction that includes a rise from 2.65% to three.45% (+80bps) of the turnover. The rise will probably be staggered over the following 3 years, with a 45bps improve from February to December 2023, 25bps from January to December 2024, and 10bps from January 2025. That is anticipated to affect margins within the close to time period. Nevertheless, with the noticed moderation in inflation charges, the corporate, supported by its premiumisation and economies of scale, will have the ability to offset the affect.
  • Monetary Efficiency – The corporate is financially robust with zero debt and wholesome money & equivalents of Rs. 7490 crs. It has an excellent return on fairness (ROE) observe file with 5 Yr avg. RoE of 30%+. The corporate additionally pays a wholesome dividend for the traders constantly. The working money movement of the corporate has grown at a 12% CAGR for the interval between FY17-22.


The fast-moving shopper items (FMCG) sector is India’s fourth-largest sector and has been increasing at a wholesome fee over time because of rising disposable earnings, a rising youth inhabitants, and rising model consciousness amongst shoppers. With family and private care accounting for 50% of FMCG gross sales in India, the trade is a vital contributor to India’s GDP. Indian magnificence and private care (BPC) market are the eighth largest on this planet. Fragrances, Make-up and Cosmetics, and Males’s Grooming are all anticipated to develop at a CAGR of 12-16%. The private hygiene market is predicted to achieve $15 Bn by 2023 in India. Conventional commerce is the dominant retail channel in India accounting for 81.8% of FMCG gross sales and main the way in which for FMCG development. With over 11.5 million offline shops rising at a 4% compounded annual fee, at the moment, this extremely dynamic retail channel is evolving to be extra handy for shoppers.  

Progress Drivers:

  • The Authorities of India has authorised 100% FDI within the money and carry section and in single-brand retail together with 51% FDI in multi-brand retail.
  • Rural per capita consumption will develop 4.3 instances by 2030, in comparison with 3.5 instances in city areas.
  • India’s retail buying and selling sector attracted US$ 4.11 billion FDIs between April 2000-June 2022. 100% FDI in single-brand retail underneath the automated route.

Peer Evaluation: 

The corporate has generated higher Gross sales and PAT CAGR than its friends traditionally and has been constant by way of total Efficiency. By way of profitability development, HUL is likely one of the greatest amongst FMCG firms.

Opponents: P&G Hygiene, Colgate-Palmolive, and many others.


The Administration is seeing a gradual enchancment within the FMCG enterprise surroundings. The corporate stays cautiously optimistic within the close to time period and expects price-led development. The corporate has skilled an actual comeback in rural markets in comparison with the earlier months. It additionally believes that the height inflation has cooled off and on the present inflation ranges, the margins can develop on the again of premiumisation. The corporate continued to launch new merchandise with a deal with improvements. It launched a brand new model underneath the cleaning soap class ‘St. Ives’ & variants underneath Lifebuoy and new shampoo variants underneath ‘Tresemme’. It additionally launched variants within the tea, espresso, and jams & soup section. With commodity costs staying at present ranges, the gross margin trajectory stays upward. The corporate is more likely to improve advert spending to perk up quantity development within the subsequent few quarters.


Hindustan Unilever continues to outperform the market and acquire market share regardless of the macro challenges. With the inflation cooling off on account of steady fee hikes and enhancing rural demand, we anticipate the amount development to proceed throughout the portfolio. Therefore, we advocate a BUY ranking within the inventory with a goal worth (TP) of Rs.3080, 55x FY25E EPS.


  • Uncooked Materials Danger – Any improve in uncooked materials prices equivalent to Crude oil and Palm oil will affect the margins of the corporate. 
  • Royalty Worth Danger – Any slowdown within the rural restoration will affect the income and thereby affect the power of the corporate to offset the Royalty worth hike.
  • Aggressive Danger – The Indian FMCG trade has each organised and unorganised gamers throughout segments and merchandise. HUL continues to face stiff competitors, with the entry of recent gamers, together with multinationals, in segments equivalent to soaps and detergents, private care merchandise, and packaged meals.

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