Dust off the image of the Alsatian
Called Origamix, the design of the dress that bottles the next vintage of the Alsatian cremant of the Turckheim winery is his third collaboration with the wine company. In a presentation clip,the creator explains that this third installment is a mixture of his influences, these emotions, between minimalism, Japanese influences, minimalism, art deco and of course Alsatian iconography.
With the aim of dusting off the image of “the frilly Alsatian”, that he wanted instead”beautiful and glamorous,an Alsatian who makes a nose to the Parisian, to whisper to us that all women are beautiful.” And to offer amateurs a cremant “sewn with four hands, a real journey between Tokyo, Turckheim and Paris.”
The artist had carte blanche. He has documented himself a lot and he has called on his muse, Alexia Canova. The young model is from Oberhoffen-sur-Moder, near Haguenau. He didn’t know.
“There’s nothing strange about switching from fashion to packaging,”says the designer. “Printing work on paper and the same as on textiles.”
So while drawing the decoration of the bottle, William Arlotti sketched other sketches, those of dresses, on the same vein. This collection“plays on the flats of colors, the seventies references, a joyful and sparkling universe”, like the cremant…