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Alpha | Pidilite Industries Ltd.


Pidilite Industries Ltd. – Keep it up for long run

Pidilite commenced operations in 1969, with two fundamental divisions: pigment emulsions and adhesives. Over time, the corporate diversified into branded shopper and bazaar merchandise, and enterprise to enterprise phase , which accounted for 80% and 20%, respectively, of gross sales in fiscal 2022. Apart from the mom model, Fevicol, outstanding manufacturers embody Steelgrip, Dr. Fixit, M-seal, Fevicryl, Fevikwik, Fevistik, Fevilite, Fevibond, and Acron.

The corporate has 30 manufacturing vegetation, in Mumbai, Mahad, Panvel, Taloja, all in Maharashtra; Vapi, Gujarat; Daman, Union Territory of Daman and Diu; Baddi and Kala Amb, Himachal Pradesh; Guwahati, Assam and Vishakhapatnam, Andhra Pradesh.

To diversify its income stream and facilitate international attain, the corporate has subsidiaries within the US, Thailand, Dubai, Brazil, Egypt, Bangladesh, Sri Lanka , Kenya,  Indonesia, Singapore, Ethiopia and China.

Merchandise & Providers:

The Firm gives pigment emulsions and adhesives underneath varied well-known manufacturers specifically Fevicol, Fevicol MR, Dr.Fixit, Fevikwik, M-Seal, Fevistik, Passion Concepts, Fevicryl and Others.

Subsidiaries: As on 31st Mar 2022, the Firm has 33 subsidiaries, each direct and oblique. 13 of those subsidiaries are in India and 20 of them are situated overseas.

Key Rationale:

  • Sturdy Market Place – Pidilite is the Largest participant and the market chief within the shopper adhesive and Sealant Trade. Fevicol is the eminent and legendary model of Pidilite the place Individuals used to suppose as Fevicol itself a synonym for adhesive. The corporate has leveraged the model worth and the presence of Fevicol to develop new variants and merchandise. The sturdy model fairness is backed by higher give attention to high quality, diversified distribution community, and robust promoting help. Over time, the corporate has imparted model fairness to commoditised merchandise, via its aggressive and revolutionary advertising model.
  • Concall Highlights – The corporate generates ~65% of its whole income from restore and upkeep segments whereas relaxation is derived from new development. Water proofing, tile adhesive (Pioneer class) rising sooner than different product classes. The corporate added ~2100 new villages (with inhabitants ranging between 5000 and 10000) to broaden its retail distribution community ‘Pidilite Ki Duniya’. The corporate has guided to launch one main and two minor revolutionary merchandise in each quarter for the following 12-18 months.
  • Q3FY23 – The corporate reported a muted consolidated income progress of 5% to ~Rs.2998 crore primarily because of muted quantity offtake (up ~1% YoY) within the C&B (Shopper & Bazaar) phase. The decrease quantity offtake is attributable to larger base and decrease rural demand amid excessive inflations. On a 3 12 months CAGR foundation, income grew at a CAGR of 16% led by ~10% quantity CAGR. Administration acknowledged the corporate has consumed majority of the high-cost stock in Q3 and the remaining can be consumed in This fall. Administration reported that demand in Nov-Dec’22 was higher than in Oct’22.
  • Monetary Efficiency – The corporate’s 10 12 months Income and PAT CAGR stood at 12% and 14% between FY12-22, respectively. The Cashflow from operations of the corporate grew 10% between FY12-22. The corporate has maintained a mean ROE of 25% and ROCE of 35% for the previous 10 years. The corporate has a robust steadiness sheet with a low debt to fairness ratio of 0.10x and a money and equivalents of Rs.815 crs.


The Indian adhesives and sealants market is projected to succeed in USD 1,703.68 mn by 2026, rising at an estimated CAGR of 8.07% over the interval of 2021-26. India adhesives and sealants market is extremely concentrated by way of income. The highest 5 gamers account for a mixed share of greater than 90%, thus making the market extremely aggressive. Main components driving the market studied are rising demand from the packaging business and the rising development business within the nation. In India, packaging is the fifth largest sector in its economic system and is without doubt one of the highest progress sectors within the nation. In response to the Packaging Trade Affiliation of India (PIAI), the sector is rising at CAGR of twenty-two% to 25%. Over the previous few years, packaging business has been an essential sector in including worth to the varied manufacturing sectors together with agriculture and FMCG segments.

Development Drivers:

The expansion of particular person finish consumer segments of meals, drinks, FMCG and prescription drugs will trickle down into rising demand of packaging options.

A dedication of Rs.79,000 crore for PMAY homes has been made within the Union Funds 2023-24. This can be a 66% enhance in comparison with final 12 months. The quantity will assist enhance the availability of low-cost properties underneath the Pradhan Mantri Awas Yojana. 

The India Paper and Paperboard Packaging Market was valued at USD 10.77 Bn in 2021 and is anticipated to succeed in USD 15.69 bn by 2027, registering a CAGR of 6.63% throughout the forecast interval of 2022-2027.

Opponents: Asian Paints, Kansai Nerolac, and many others.

Peer Evaluation:

Pidilite is a close to monopoly in its enterprise within the listed house. So, we have now in contrast with the paint firms which caters to the same development business. Pidilite and Asian Paints are examples of Indian firms which have efficiently transitioned commoditized merchandise into shopper manufacturers via revolutionary promoting, packaging and creating a robust join with the intermediaries (carpenter and painter, respectively). Nonetheless, the important thing distinction between the 2 firms is that paints is a main product whereas adhesive is an ancillary product. Furthermore, repainting cycles are considerably shorter that alternative cycles for furnishings.


In response to the administration, rural demand restoration has began from December 2022 onwards with easing of inflationary strain and pick-up in development actions. Uptick in actual property business will assist quick restoration within the demand from Tier I and II cities. The corporate has reiterated double digit quantity progress within the medium to long run. The ‘Core’ class (contains Fevicol, FeviKwik, m-seal, fevicryl, contributes ~70% to general income) progress steerage at 1-1.5x GDP, ‘Development’ class (contains Dr.Fixit, Roff, Nina, contributes ~20% to general income) to 2-5x GDP progress, ‘Pioneer’ class (CIPY, Jowat, ICA Pidilite) Rs.100 crore within the subsequent three years. Over the following 5 years, the corporate plans to extend the income contribution of ‘Development and Pioneer’ to 50%.


The Administration is optimistic within the progress and margin restoration of Pidilite Industries regardless of the near-term challenges. Revival in the actual property enterprise can be a key demand driver for Shopper & Bazaar phase, going ahead. Therefore, we suggest a BUY ranking within the inventory with the goal value (TP) of Rs.2665, 65x FY25E EPS.


  • Uncooked Materials Threat – Any enhance within the uncooked materials costs like VAM resins, and many others. that are spinoff merchandise of crude will influence the working margins of the corporate. Additionally, any delay within the passing of the uncooked materials price will influence the identical.
  • Aggressive Threat – The economic specialty chemical substances phase, which is a bulk commodity enterprise, contains industrial adhesives, artificial resins, natural pigments, and surfactants, and accounted for 20% of whole income for fiscal 2022. Heavy competitors within the stated phase will influence the margins.
  • Financial Threat – Specialty Industrial Chemical substances (SIC) phase progress is extremely correlated with the general financial exercise within the nation. Any slowdown within the industrial spending would suggest decrease off take of firm’s merchandise.

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